The Definitive Guide to Johnnie Walker Blue Label Ultra
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In our quest to the lightest bottle doable, we took our eyesight to a crew of professional glassmakers. Checking out styles and glassblowing tactics to minimise glass usage without having compromising toughness.
Diageo is a worldwide leader in beverage Liquor with An impressive selection of makes throughout spirits and beer categories.
As outlined by our investigate, It's also believed to generally be the world’s lightest 70cl Scotch Whisky glass bottle ever produced to current market.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
World Layout Director at Diageo, Jeremy Lindley who led the design task, said, “Johnnie Walker Blue Label Ultra was born outside of an ideation session considering the future of luxurious. With other categories moving towards light-weight – for instance eyewear and substantial-functionality cycling – we questioned irrespective of whether luxurious spirits could stick to accommodate. “We took our eyesight to the workforce of professional glassmakers and through a five calendar year examination-and-discover course of action little by little learned how to develop sophisticated, lightweight glass.
From peaty whisky to fruity whisky, lean on our specialist insights to find out the full wide range and character of different whisky flavours.
The end result is undoubtedly an field-initially that, in addition to achieving exquisite natural beauty, showcases what luxurious, lighter-pounds, reduce-carbon bottles of the long run could appear like. As A part of the Diageo Spirit of Progress action prepare, Johnnie Walker aims to reduce the fat of glass Employed in its packaging; an ambition that's aimed at lowering the level of carbon emissions connected to packaging.3 While the know-how is not still available to launch bottles of the pounds at scale, permanently, the expertise Johnnie Walker has garnered is presently being placed on lightweighting initiatives over the Diageo portfolio.
Johnnie Walker Blue Label Ultra could be the brand’s lightest 70cl Scotch whisky glass bottle to this point also to the best in the model’s information and study, the world’s lightest 70cl Scotch whisky glass bottle2 . The look can take bold strides and dares to experiment using a recognised paradigm of luxurious.
With much less than 888 bottles released globally, Every single bottle is separately numbered and introduced inside a luxurious collector’s case.
On the other hand, the technological innovation won't nevertheless exist to roll out the Ultra bottle permanently. Diageo hopes that this will modify, and it has presently been granted a patent to carry on progress.
5 years back, Johnnie Walker set out with a certain ambition; to maneuver the spirits industry forward. Obtaining found that many luxurious classes were heading in a completely new route – ‘fragile’, as an alternative to ‘heavy’ – the manufacturer sought to experiment with one of its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all in the name of development.
“We took our eyesight to your workforce of professional glassmakers and during a 5 12 months check-and-learn procedure little by little discovered how to create tasteful, light-weight glass. The technological issues that lightweighting presents led us to include a variety of design and style and production specifications that we could not have envisaged Initially of our journey; from the requirement of a tear drop shape which We have now moulded to however mimic the enduring sq. method of Johnnie Walker bottles, to your addition of the protective cage to permit to get a round base, as well as hand-producing and filling of each and every personal bottle to stay away from damages in generation.”
Mentioned plan aims to lessen the weight of glass in Johnnie Walker packaging. This should have a immediate impact on the carbon emissions of Johnnie Walker packaging, the two when it comes to output and transportation.
In whisky packaging, luxury ordinarily signifies heavy—Assume thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker desires to upend that imagining and embrace the notion that lithe is lavish.
We've been a world chief in beverage Alcoholic beverages with An impressive selection of brands across spirits and beer.
That job fell to Diageo’s international design and style director Jeremy Lindley. Energy and basic safety were Lindley’s priorities, but operate required to observe form. Following learning which the naturally strongest shape for glass more info could be the teardrop—the shape it naturally assumes when liquid—Lindley and his workforce made a teardrop with sq. sides, in a nod to the classic Johnnie Walker silhouette.
Johnnie Walker got down to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, influenced by the trend in the direction of 'fragile' instead of 'major' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.